• Working within the guidelines of a software manufacturer reseller program;
• Competing with other resellers and the manufacturer's direct sales force;
• Achieving appropriate margins and profitability for their cost of sales; and
• Integrating the implementation of these products with other consulting service offerings.

SMA has been one of the most successful resellers of IT service desk software solutions and is uniquely qualified, based on this experience to assist other resellers in several areas, including the following:

• Review of your current reseller-manufacturer relationship, with recommendations on how to enhance it;
• Review of your marketing programs, with recommendations on modifying/expanding them to improve sales and customer-reach through newsletters, webinars, development of whitepapers, and other programs; and
• Examination of your consulting and training programs, to improve customer retention and opportunities for additional product sales and consulting services revenue.

As an independent consulting firm with over 25 years of experience in IT service management solutions and reseller programs, SMA is able to provide specific recommendations for improving your sales and marketing efforts.